The NEW ERA collection is inspired by the 1940s due to its similarity with the era we are currently living through, a period after a pandemic and the course of a war that lead us to reconsider certain behaviors, including the way we consume fashion.

The forties are characterized as a historical period marked by significant political and social changes brought about by World War II. It is a post-war era, where scarcity and rationing reach all sectors, including the textile and fashion industry. Women's fashion was forced to change as women began to play an important role in the workforce.